July 30, 2026

Breaking Barriers: Jackie Summers' Journey in the Spirits Industry

Breaking Barriers: Jackie Summers' Journey in the Spirits Industry
Breaking Barriers: Jackie Summers' Journey in the Spirits Industry
The POZCAST: Decoding Success with Adam Posner
Breaking Barriers: Jackie Summers' Journey in the Spirits Industry

My guest on episode #533 of #thePOZcast is Jackie Summers, entrepreneur, storyteller, and one of the most influential voices in the spirits industry. He's the founder of Jack From Brooklyn and the creator of the award-winning Sorel Liqueur, making history as the first Black person in the United States to receive a license to produce liquor after Prohibition. Jackie's impact extends far beyond the bottle. He's a James Beard Award finalist, a Food & Wine Drink Innovator of the Year, a four-time member of Drinks International's list of the 100 Most Influential Figures in the global bar industry, and a respected judge for some of the world's most prestigious food and spirits competitions. As a writer, speaker, and advocate, Jackie uses his platform to elevate overlooked voices and tell the stories of marginalized communities in their own words. Today, we're talking entrepreneurship, resilience, culture, representation, and what it really takes to build something meaningful from the ground up. Jackie shares his inspiring journey from Brooklyn roots to becoming a pioneering spirits entrepreneur. He discusses overcoming systemic barriers, the power of cultural heritage, and the importance of embracing multidimensional identities to create meaningful impact. Connect: https://www.linkedin.com/in/jackie-summers-80b80/ Learn More: https://jackiesummers1.substack.com/?utm_campaign=profile_chips

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This special episode is brought to you by our dear friends at Blood Cancer United. An organization very near and dear to me.

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Chapters

00:00 The Origins of Jackie Summers

02:53 Education and Rebellion

05:55 Growing Up in Brooklyn

08:59 Embracing Contradiction

11:58 Transitioning to Entrepreneurship

15:01 Creating Sorel Liqueur

22:01 Creative Ways to Enjoy Sorel

23:53 Challenges in the Beverage Industry

25:45 Navigating Racial Dynamics in Business

32:50 Understanding Intersectional Justice

40:17 Embracing Multidimensionality

46:16 Defining True Success

Key Topics

- Jackie Summers' background and upbringing in Brooklyn

- The challenges of breaking into the spirits industry as a Black entrepreneur

- The innovation behind shelf-stable sorrel and its cultural significance

- Navigating systemic barriers and systemic disenfranchisement

- The concept of metabolizing contradiction and embracing complexity

- The importance of intersectional justice and social impact in business

- Lessons learned from failures and resilience in entrepreneurship

- The role of cultural heritage in product development and storytelling

- Strategies for navigating industry gatekeepers and systemic biases

- The importance of internal and external wealth for success

Takeaways

- Embrace all parts of your multidimensional self to unlock opportunities.

- Metabolizing contradiction requires effort, energy, and transformation.

- Systemic barriers can be overcome with persistence, innovation, and purpose.

- Cultural heritage is a powerful foundation for creating impactful products.

- Success is achieved when internal and external wealth are balanced.