LIVE @ ERE: James Ellis: Employer Branding: The Art of Differentiation in Recruitment

00:00 Introduction to Employer Branding
02:48 Understanding Employer Branding
05:51 Differentiation in Employer Branding
08:53 The Importance of Credibility in Recruitment
12:11 Building a Unique Value Proposition
14:55 The Future of Employer Branding