Liquid Death isn't just water; it's a category killer. The can resonates with Americana and blue-collar vibes, unlike those skinny water bottles. Cans: the unsung heroes of American beverages. #LiquidDeath #CannedWater #BrandStrategy #Americana #Marketing
Listen to Free Bird Spring Water Founder Jay Williams on #thePOZcast:
https://www.thepozcast.com/jay-williams-building-a-brand-with-soul-the-freebird-story/
