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Human-First Recruitment: Tracie Campbell on Candidate Care at St. Jude (LIVE @ RecFest 2026)

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Key Takeaways

• Prioritize Candidate Care: St. Jude’s recruitment strategy centers around "candidate care," ensuring applicants receive clear communication, support, and feedback throughout the hiring process to eliminate the feeling of application "ghosting."
• Maintain the Human Touch Over AI: While acknowledging AI's potential for streamlining operational processes, St. Jude emphasizes human review for hiring decisions—especially when evaluating transitional skills and soft qualities that technology cannot fully assess.
• Recruiters as Brand Ambassadors: Recruiters are the primary entry point to an organization; their role extends beyond sourcing talent to advocate for candidates and clearly communicate the company’s mission and values.
• Resume Advice for Job Seekers:
• Avoid rigid rules like limiting a resume strictly to two pages if additional context is necessary.
• Avoid vague "objective statements" that might prematurely disqualify you from other open roles.
• Omit profile pictures from resumes to reduce unconscious bias during candidate screening.
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Prepare and Advocate: Talent acquisition teams should set candidate expectations by offering preparation tools and insight into interviewers' backgrounds rather than leaving candidates to navigate interviews blindly.


Chapters

• 00:00 – Introduction & RecFest 2026 Welcome
• 01:25 – Tracie Campbell’s Recruiting Career Journey
• 02:18 – Talent Acquisition at St. Jude: Managing Diverse Roles for 8,000 Employees
• 04:13 – Training Recruiters as Brand Ambassadors and Gatekeepers
• 05:40 – Implementing a "Candidate Care" Strategy
• 08:03 – Evaluating Transitional Experience with Compassion
• 09:28 – Candidate Attraction Tools & Recruitment Marketing
• 11:10 – The Role of AI in Recruiting: Soft Touch vs. Automation
• 13:40 – Walking Through the Application and Rejection Process
• 14:23 – Defining and Combating Application Ghosting
• 16:32 – Future of the Modern Recruiter Role
• 17:22 – Highlight: Sarah Strain’s Leadership Evolution
• 18:38 – Golden Advice for Job Seekers & Resume Tips
• 21:26 – Where to Connect with Tracie Campbell & Closing Remarks