Chapters
00:00 Introduction to Victoria Williams and Her Journey
03:04 The Impact of Family Background on Entrepreneurial Spirit
05:46 Navigating the Cannabis Industry: Education and Advocacy
08:54 Understanding Social Equity in Cannabis Licensing
11:52 The Evolution of Wake and Vape: From Idea to Brand
15:00 Challenges Faced in the Cannabis Business
17:57 Lessons Learned and Future Aspirations
24:07 The Birth of Wake and Vape
27:42 Branding and Packaging Insights
30:29 Understanding Product Quality
32:08 Overcoming Market Skepticism
34:10 Empowering Women in Cannabis
37:15 Current Challenges in the Cannabis Market
38:51 Advice for Aspiring Entrepreneurs
41:15 Defining Success
