Nir Bashan: Unlocking Creativity: The Key to Workplace Innovation
On episode #491 of #thePOZcast, Adam Posner welcomes Nir Bashan, a keynote speaker and bestselling author, to discuss the importance of creativity in the workplace. Nir shares his journey from Hollywood to advertising, emphasizing that creativity is a skill anyone can cultivate, not just those who identify as 'creative.' He highlights the need for organizations to foster a culture of creativity, especially among frontline employees who can implement innovative solutions in real-time. Nir also discusses the impact of social media on human connection and the importance of in-person collaboration for effective problem-solving and creativity.
Learn More: thesolutionmindset.net is out now on Wiley and Sons books
LinkedIn: https://www.linkedin.com/in/nirbashan/
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Takeaways
- Creativity is a skill, not a personality trait.
- In-person collaboration enhances creativity and problem-solving.
- Complaining is seductive but unproductive; focus on solutions instead.
- The fear of being wrong stifles innovation; embrace mistakes as learning opportunities.
- Old-school skills are becoming the new techniques for success.
Chapters
00:00 Introduction to Nir Bashan and His Journey
05:08 The State of Creativity in Advertising
10:07 The Importance of In-Person Collaboration
15:00 Reframing Creativity as a Skill
19:47 Shifting from Complaining to Creating
24:56 The Cost of Ignoring Creativity
