Kimberly Storin: Zoom CMO: Navigating the Future of Marketing
On episode #490 of #thePOZcast, Adam Posner interviews Kimberly Storin, CMO of Zoom, to discuss her career journey, the importance of curiosity in leadership, and the evolving marketing landscape in a hybrid work environment. Kim shares insights on building relationships with finance, defining organizational culture, and the resurgence of experiential marketing. They explore the balance between AI and human engagement, strategies for effective remote work, and the need for nonprofits to communicate their impact. Looking ahead, Kim emphasizes the importance of multi-generational collaboration in the future of work and redefines success as having fun and continuous learning.
Kimberly Storin, the CMO at Zoom, where she leads global marketing and communications. Prior to Zoom, Kim held marketing leadership roles at tech companies ranging from SaaS start-ups to Fortune 50 companies, and was an M&A consultant at Deloitte earlier in her career. She lives in Austin, is deeply involved with the Austin philanthropic community through the Austin Community Foundation, and serves on the Advisory Board for Women in Revenue.
Connect & Follow: https://www.linkedin.com/in/kimberlystorin/
Learn more: www.zoom.com
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Takeaways
- Curiosity drives success in marketing and leadership.
- Eating the frog means tackling the hardest tasks first.
- Building relationships with finance is crucial for marketing leaders.
- Organizational culture is defined by behaviors and values.
- Experiential marketing is making a comeback in the digital age.
- AI should enhance human engagement, not replace it.
- Remote work requires new strategies for effective communication.
- Marketing must focus on long-term value and customer lifetime.
- Nonprofits need to communicate their impact effectively to engage donors.
- The future of work will involve multi-generational collaboration.
Chapters
00:00 Introduction to Kim Storen and Her Journey
02:50 The Impact of Early Experiences on Career Choices
05:49 Curiosity and the Importance of Tackling Challenges
08:57 Interviewing for Curiosity and Problem-Solving Skills
12:10 Joining Zoom: A CMO's Perspective
15:01 Building a Marketing Strategy at Zoom
17:57 The Role of Finance in Marketing
19:52 Defining Organizational Culture
21:56 The Renaissance of Experiential Marketing
24:52 The Cost of Community Engagement
32:34 Navigating AI and Human Connection
34:58 Adapting Marketing Strategies in a Hybrid World
36:54 Measuring Experience Quality Beyond Attendance
41:59 Shifting Focus from Presence to Progress
45:11 Engaging Donors in a Hybrid Philanthropic Landscape
48:32 The Future of Work and Multi-Generational Collaboration
50:50 Defining Success and Career Advice
