Diego Borgo: Helping Fortune 500 brands grow in Web3 & the Metaverse
My guest on E292 of #thePOZcast is Diego Borgo! Diego is a Web3 and Metaverse advisor, leading Fortune 500 brands into Web3 and the Metaverse space. With over a decade of expertise in digital marketing and branding and 6+ years of blockchain experience, Diego guides brands through the rapidly evolving digital wild west that is Web 3 by helping them to drive commercial value and customer engagement.
Diego has worked with massive global brands like Adidas, Prada, G-Star, Salesforce, Unilever, L'Oréal, Mastercard, Volkswagen Group, Porsche, Cupra, and Shell. I’m really excited to kick this one off and nerd out on the latest and greatest in Web 3 with Diego so let’s get to it!
To learn more about Diego, please connect and follow him on LinkedIn: https://www.linkedin.com/in/diegoborgo/
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1:10 - Introduction to Diego
2:28 - Pre-web3 experience
3:33 - Getting to consumer side
4:43 - Bitcoin era
6:13 - Learned first lesson
6:43 - Core Fundamentals Marketing Strategies
8:18 - Personal Experience with NFT's
9:35 - Perspective on Metaverse
13:10 - How do we stay close to demographics
16:25 - The playbook
19:28 - The friction
22:02 - The next Killer App
24:16 - Loyalty/membership programs
27:26 - Hot take on Airline industry based on NFT's
30:01 - AutoGPT
31:25 - The downside of Paypal coin
32:60 - Favorite experience of interaction with different people
36:24 - Centralization of Technology
38:28 - Diego's Dream Colab
40:52 - Kevin's Dream Colab
42:02 - Hot take on Apple
43:09 - How to stay up with trends
44:18 - How to keep the kids up-to-date
45:33 - Single Greatest piece of advice
48:15 - Diego's North Star
